Amazon is all set to forestall the flipkart’s big billion day event and will have a marketing and advertising budget of rs 125-130 crore, according to company executives and sources in media planning agencies. September to january is the period concentrated with most of the indian festivals and is most important season for Flipkart. this year, as it will determine the flipkart’s future. After replacing the chief executive officer flipkart is striving to sustain top position and struggling to resurrect the same pace in terms of growth. flipkart’s decline in sales is the major point of concern right now. thus, this festival season will be critical for deciding flipkart’s fortune. it will either break them or make them. Not to be forgotten this festive season will be the first test of the amazon’s new service “prime”. this global prime membership offers customers 1-2 day delivery at no extra cost. amazon has introduced this service at rs. 499 discount over the actual price rs 999. free 60 days trial is offered to the customers after which they can choose to continue or not. global prime membership is launched in more than 100 cities in india. Amazon is just over with the three day sale event called great indian sale which made amazon a step ahead of flipkart. during the sale amazon offered a wide range of products at deep discounts which reported 3 fold jump in the sales from amazon in contrast to daily average sales.